Freelance Copywriter and Editor                                                2010-Present

  • Provide copywriting and editing services to artists and companies with a focus on e‑commerce, branding, social media, blog posts, emails, and the generation of promotional materials. Outreach materials have included brand information, sale promotions, and brochures. Clients include: Rugs America, DMC Corporation, Lynn Leclere - Spiritual Medium, and Rising Tide Market.

DMC Corporation                                                                        October/2015 - March/2017

Copywriter (Contractor)

  • Worked closely with the Director of E-commerce to successfully build the brand’s online presence, increase sales, and grow the mailing list.

  • Crafted engaging product copy for the company’s new e-commerce division.

  • Co-developed the e-commerce brand guide.

  • Responsible for writing and publishing blog articles, including must-have patterns, product information, and artist profiles (published via Wordpress).

  • Collaborated with the graphic designer to create dynamic, brand appropriate emails via MailChimp.

  • Wrote and scheduled social media posts for Facebook and Instagram (using Schedugram and Sprout Social).

  • Helped schedule, organize, and execute the web content calendar.

  • Coordinated with artists to promote patterns for makers.

  • Wrote articles on behalf of DMC’s e-commerce brand for

  • Edited a promotional video for DMC’s work with The Possible Project.

Brand Now                                                                                    2009-Present

Freelance Branding Brainstormer

  • Participate in brainstorming workshops to help develop brand identities for new or revamped consumer products, as well as provide positioning ideas.

Teri Moschetta for Glen Cove City Council                                    August/2014 - November/2014

Campaign Manager

  • Collaborated with graphic designer to create compelling materials for voter outreach.

  • Crafted messaging for volunteer recruitment, candidate’s website, and other campaign materials.

  • Coordinated with candidate on campaign strategy, including “Meet the Candidate” sessions.

  • Worked with the team to update Facebook to improve candidate's social media presence.

  • Helped secure an Eleanor's Legacy Campaign Grant.                                                                                     August/2011 - July/2013


  • Successfully managed a heavy workload in a fast-paced environment and always met deadlines.

  • Created brand-aligned product copy for the ecommerce site.

  • Liaised with buyers and designers to ensure product-copy accuracy.

  • Contributed to the company’s blog.

  • Shot and edited video footage of designers for the company blog.

Production and Writing Experience_ __________      __________________________

On the Leesh Productions                                                            September/2004 - July/2011

Director of Operations and Production

  • Writer on company blogs, web pages and promotional materials. Social media outreach via Facebook and Twitter

  • Producer/Co-Head Writer: What You Can Do - series premiere on PBS affiliate WLIW21. PSA-style series addressing world issues and what a person can do about them in one minute of time.

  • Writer/Producer/Actor: For Belly, an 80-minute feature film.

  • Producer/Writer/Director: Milestone, a short film. Official selection at 13 film festivals.

  • Producer/Staff Writer: The In-Betweens of Holly Malone, a comedic web series (41 episodes and official selection: Pixelodeon Festival and LA Webfest).

  • Producer/Actor: The Sexually, a comedic web series (27 episodes and official selection: LA Webfest, Winner: “Outstanding Achievement Award” for a comedy).

  • Company representative at film festivals and panel discussions.

  • Assistant editor (FCP): edit bonus material and reels.

  • Utilize basic HTML skills to update website through company’s CMS.

  • Producer for events and corporate/industrial videos. Assist in budgeting, scheduling and managing talent and crew during shoots.


Rutgers University                                                                                               

B.A. in Political Science and Dance

Panels and Recognition________________________________________________

  • Represented by Inkwell Literary agency.

  • Script PIMP: Finalist; ScriptShark Insider: Finalist.

  • Panel participant: Long Island Film Festival (July 2010) LA Webfest (March 2010).

  • The Record Pilot career profile on July 29, 2010.

  • The Pittsburg Better Times career profile on October 30, 2010.

  • Member of New York Women in Film & Television

Computer Skills______________________________________________________

Microsoft Office, Final Cut Pro, Final Draft, Basecamp, Mailchimp, Word Press, Schedugram, Sprout Social, and some Google Analytics.