Freelance Copywriter and Editor 2010-Present
Provide copywriting and editing services to artists and companies with a focus on e‑commerce, branding, social media, blog posts, emails, and the generation of promotional materials. Outreach materials have included brand information, sale promotions, and brochures. Clients include: Rugs America, DMC Corporation, Lynn Leclere - Spiritual Medium, and Rising Tide Market.
DMC Corporation October/2015 - March/2017
Worked closely with the Director of E-commerce to successfully build the brand’s online presence, increase sales, and grow the mailing list.
Crafted engaging product copy for the company’s new e-commerce division.
Co-developed the e-commerce brand guide.
Responsible for writing and publishing blog articles, including must-have patterns, product information, and artist profiles (published via Wordpress).
Collaborated with the graphic designer to create dynamic, brand appropriate emails via MailChimp.
Wrote and scheduled social media posts for Facebook and Instagram (using Schedugram and Sprout Social).
Helped schedule, organize, and execute the web content calendar.
Coordinated with artists to promote patterns for makers.
Wrote articles on behalf of DMC’s e-commerce brand for MarthaStewart.com.
Edited a promotional video for DMC’s work with The Possible Project.
Brand Now 2009-Present
Freelance Branding Brainstormer
Participate in brainstorming workshops to help develop brand identities for new or revamped consumer products, as well as provide positioning ideas.
Teri Moschetta for Glen Cove City Council August/2014 - November/2014
Collaborated with graphic designer to create compelling materials for voter outreach.
Crafted messaging for volunteer recruitment, candidate’s website, and other campaign materials.
Coordinated with candidate on campaign strategy, including “Meet the Candidate” sessions.
Worked with the team to update Facebook to improve candidate's social media presence.
Helped secure an Eleanor's Legacy Campaign Grant.
Fab.com August/2011 - July/2013
Successfully managed a heavy workload in a fast-paced environment and always met deadlines.
Created brand-aligned product copy for the ecommerce site.
Liaised with buyers and designers to ensure product-copy accuracy.
Contributed to the company’s blog.
Shot and edited video footage of designers for the company blog.
Production and Writing Experience_ __________ __________________________
On the Leesh Productions September/2004 - July/2011
Director of Operations and Production
Writer on company blogs, web pages and promotional materials. Social media outreach via Facebook and Twitter
Producer/Co-Head Writer: What You Can Do - series premiere on PBS affiliate WLIW21. PSA-style series addressing world issues and what a person can do about them in one minute of time.
Writer/Producer/Actor: For Belly, an 80-minute feature film.
Producer/Writer/Director: Milestone, a short film. Official selection at 13 film festivals.
Producer/Staff Writer: The In-Betweens of Holly Malone, a comedic web series (41 episodes and official selection: Pixelodeon Festival and LA Webfest).
Producer/Actor: The Sexually, a comedic web series (27 episodes and official selection: LA Webfest, Winner: “Outstanding Achievement Award” for a comedy).
Company representative at film festivals and panel discussions.
Assistant editor (FCP): edit bonus material and reels.
Utilize basic HTML skills to update website through company’s CMS.
Producer for events and corporate/industrial videos. Assist in budgeting, scheduling and managing talent and crew during shoots.
B.A. in Political Science and Dance
Panels and Recognition________________________________________________
Represented by Inkwell Literary agency.
Script PIMP: Finalist; ScriptShark Insider: Finalist.
Panel participant: Long Island Film Festival (July 2010) LA Webfest (March 2010).
The Record Pilot career profile on July 29, 2010.
The Pittsburg Better Times career profile on October 30, 2010.
Member of New York Women in Film & Television
Microsoft Office, Final Cut Pro, Final Draft, Basecamp, Mailchimp, Word Press, Schedugram, Sprout Social, and some Google Analytics.