Resume

A happy wordsmith, I am a screenwriter, copywriter, and ghostwriter with a demonstrated history of delivering creative and engaging content in the fields of e-commerce, branding, marketing, and production. I am adept at writing within an established brand voice or can help clients discover and fine tune an emergent brand identity. I thrive in fast-paced environments, take responsibility for my work, and am comfortable at handling both team and solo projects.

Copywriting

Freelance Copywriter and Editor 2010-Present

Provide copywriting and editing services to artists and companies with a focus on e‑commerce, branding, social media, blog posts, emails, and the generation of promotional materials. Outreach materials have included brand information, sale promotions, website copy, and brochures. Clients include: WonderIn Group, MILLIONS.co, Rugs America, DMC Corporation, ProText, Kevin Anderson & Associates, Nicole Miller - hairstylist and makeup artist, and Rising Tide Market.

WonderIn Group February 2021 – Present

Copywriter (Contractor)

I provide copywriting services for this sought-after boutique integrated marketing and advertising activation agency. With clients across the United States that encompass a number of different markets, including healthcare, fitness, real estate, and banking, I am tasked with writing content for blogs, webpages, newsletters, social media posts, SEO copy, and more. Additionally I participate in foundational branding work including positioning, naming, brand book creation, and ideation.

Kevin Anderson & Associates January 2020 – Present

Ghostwriter (Contractor)

I work closely with clients to bring their idea for a book to fruition. This includes in-depth discussion about their project, outlining, interviews, as well as writing in the client’s voice.

DMC Corporation October/2015 - March/2017

Copywriter (Contractor)

Worked closely with the Director of E-commerce to successfully build the brand’s online presence, increase sales, and grow the mailing list.
Crafted engaging product copy for the company’s new e-commerce division.
Co-developed the e-commerce brand guide.
Responsible for writing and publishing blog articles, including must-have patterns, product information, and artist profiles (published via Wordpress).
Collaborated with the graphic designer to create dynamic, brand appropriate emails via MailChimp.
Wrote and scheduled social media posts for Facebook and Instagram (using Schedugram and Sprout Social).
Helped schedule, organize, and execute the web content calendar.
Coordinated with artists to promote patterns for makers.
Wrote articles on behalf of DMC’s e-commerce brand for MarthaStewart.com.
Edited a promotional video for DMC’s work with The Possible Project.

Brand Now (Freelance) 2009-Present

Freelance Branding Brainstormer

Participate in brainstorming workshops to help develop brand identities for new or revamped consumer products, as well as provide positioning ideas.

Teri Moschetta for Glen Cove City Council August/2014 - November/2014

Campaign Manager

Collaborated with graphic designer to create compelling materials for voter outreach.
Crafted messaging for volunteer recruitment, candidate’s website, and other campaign materials.
Coordinated with candidate on campaign strategy, including “Meet the Candidate” sessions.
Worked with the team to update Facebook to improve candidate's social media presence.
Helped secure an Eleanor's Legacy Campaign Grant.

Fab.com August/2011 - July/2013

Copywriter

Successfully managed a heavy workload in a fast-paced environment and always met deadlines.
Created brand-aligned product copy for the ecommerce site.
Liaised with buyers and designers to ensure product-copy accuracy.
Contributed to the company’s blog.
Shot and edited video footage of designers for the company blog.

Production and Writing Experience

On the Leesh Productions September/2004 - July/2011

Director of Operations and Production

Writer on company blogs, web pages and promotional materials. Social media outreach via Facebook and Twitter
Producer/Co-Head Writer: What You Can Do - series premiere on PBS affiliate WLIW21. PSA-style series addressing world issues and what a person can do about them in one minute of time.
Writer/Producer/Actor: For Belly, an 80-minute feature film.
Producer/Writer/Director: Milestone, a short film. Official selection at 13 film festivals.
Producer/Staff Writer: The In-Betweens of Holly Malone, a comedic web series (41 episodes and official selection: Pixelodeon Festival and LA Webfest).
Producer/Actor: The Sexually, a comedic web series (27 episodes and official selection: LA Webfest, Winner: “Outstanding Achievement Award” for a comedy).
Company representative at film festivals and panel discussions.
Assistant editor (FCP): edit bonus material and reels.
Utilize basic HTML skills to update website through company’s CMS.
Producer for events and corporate/industrial videos. Assist in budgeting, scheduling and managing talent and crew during shoots.

EDUCATION

UCLA

Professional Screenwriting Program

Rutgers University

B.A. in Political Science and Dance

Panels and Recognition

Recipient of a Fellowship from the Martha’s Vineyard Institute of Creative Writing
Represented by Inkwell Literary agency.
ScreenCraft Comedy Contest 2020: Quarterfinalist; TSL Free Screenplay Contest 2020: Finalist; Script PIMP: Finalist; ScriptShark Insider: Finalist.
Panel participant: Long Island Film Festival (July 2010) LA Webfest (March 2010).
The Record Pilot career profile on July 29, 2010.
The Pittsburg Better Times career profile on October 30, 2010.
Member of New York Women in Film & Television

Computer Skills

Microsoft Office, Final Draft, Basecamp, Mailchimp, Word Press, Schedugram, and Sprout Social.

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